What is a "Waterfall Release"?
A "waterfall release" in the music industry means gradually releasing tracks from an album or EP over time, building anticipation and engagement rather than dropping everything at once
How it works:
Release a single (Release A).
Release a second single, including the first single (Release B).
Release a third single, including the first two singles (Release C).
And so on, until the final album/EP is released.
Submit a Waterfall Release for Apple Music:
Use this form to submit your upcoming releases for a "Waterfall Release" feature: